Operational focus
I work hands-on with your team to translate real business processes into scalable HubSpot setups—whether it’s contact segmentation, lead scoring, reporting, or lifecycle management.
- CERTIFIED FREELANCE HUBSPOT CONSULTANT
Hi, I'm Willem 👋
Scaling fast? I help growing teams turn their HubSpot chaos into a scalable, streamlined system that drives growth - so HubSpot finally works the way it should: driving results, not headaches.
Trusted by leading companies
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How I Help
You’ve invested in HubSpot, but it’s not driving the results you hoped for. Maybe your team’s struggling to use it, or it doesn’t match how your business actually works. That’s where I come in.
I help companies turn HubSpot into a system that supports how they really operate—from marketing and sales to reporting and customer handoff.
Support that sticks
I work alongside your team—not just to build the setup, but to make sure they understand it and can keep it running without me.
A system everyone can use
Because I’ve worked across marketing, sales, and RevOps, I make sure HubSpot works for all sides—not just one.
SEO Optimization
Boost your visibility on search engines. Improve rankings with keyword insights and on-page optimization tools.
I Build Scalable HubSpot Systems for Fast-Growing Companies
I specialize in strategic HubSpot CRM implementations, not generic marketing services. With a background in both marketing and sales, I understand the full customer journey—and the internal processes behind it. My goal is to align your tools with your teams so that HubSpot becomes a driver of growth, not just another system to manage.
Team enablement
I don’t just “deliver and leave.” I embed with your team, act as a temporary team member, and make sure your people know how to maintain and evolve the setup after I’m gone.
Cross functional
I bring insights from years of experience across marketing, sales, and RevOps roles—so I understand the goals and constraints on all sides.
Are We a Match?
Not every company needs a freelance HubSpot consultant. Here’s when working together makes sense:
You’re a B2B company
My experience is rooted in B2B sales and marketing. I understand the complexities of long sales cycles, account-based approaches, and the need for alignment across teams.
You value operations
I work best with teams who see HubSpot as more than a campaign tool. You want to improve processes, gain better insights, and drive efficiency across departments.
You’re not looking for a one-off project
I’m not the guy you call to build that one report or fix that one workflow and then vanish. I work closely with your team to set up systems that scale — and stick
You have someone internally I can collaborate with
To make the setup stick, I transfer knowledge as we go. I work best when there’s someone in marketing, ops, or sales who wants to learn and help maintain what we build.
What Clients Say About Me
"Willem is an expert in his domain. He navigates Hubspot faster than you can blink.
The fact that he also understands what sales & marketing involves and knows what the best practices are is a great added value. If you doubt... contact Willem!"
Vic R.
Business Developer @ Aaltra
"I've worked with many HubSpot freelancers, and Willem is one of the first people I would come to when I establish new teams. He is technically skilled and always at the forefront of new HubSpot updates, but perhaps more importantly, he cares deeply about the outcome for the customer. Working with Willem has been a pleasure, and I look forward to working with him again."
Benjamin R.Revenue Operations Leader
"Working with Willem has been one of the highlights of my time in Revops. He’s not just technically sharp - he’s a patient teacher, a strategic thinker, and someone who truly understands how to build scalable, efficient systems. If you're a company that needs RevOps horsepower but doesn’t have an in-house HubSpot expert, Willem is the secret weapon you want in your corner."
Hayley R.
Revenue Operations Manager @ Cheqroom